AV SERVICES
AV Services is a professional audiovisual company seeking to modernize its online presence. I led the website redesign and visual rebrand, with a focus on clean UX and elevated digital presentation.
CREATIVE DIRECTION & UX/UI DESIGN
Project Scope:
• Full website redesign (UX + visual design)
• Visual rebrand through updated typography, color palette, and imagery
• Art direction and design system for digital consistency
Design Goals:
• Communicate modern, professional tone
• Improve user experience for event planners and corporate clients
• Establish visual hierarchy and trust on key service pages
The redesign modernized AV Services’ digital presence and improved user experience across devices. By aligning visuals with their technical expertise, the site now better supports client acquisition and retention.