The Herd Juicery
The Herd Juicery is a health-focused juice bar offering fresh juices, smoothies, and nourishing food options. This project centered on modernizing the brand and website to create a more cohesive and elevated visual identity. The refreshed design helps the brand feel current, approachable, and better aligned with its mission around nutrition and wellness.
CREATIVE DIRECTION, BRANDING & UX/UI DESIGN
Project Scope:
• Website redesign (UX + visual design) with a focus on bold, energetic brand expression
• Visual rebrand including refreshed logo usage, custom type treatments, and color strategy
• Social media design system and promotional templates for seasonal events and specials
Design Goals:
• Build a flexible visual system to support frequent promotions and community-driven marketing
• Capture the restaurant’s vibrant, playful personality through bold visuals and expressive type
Social Media Graphics
These social media graphics were designed to feel fresh, modern, and lifestyle-driven, highlighting both product offerings and the brand’s wellness-forward identity. The creative direction balances clean composition with vibrant color and editorial-style imagery, allowing the content to feel elevated yet approachable. Together, the visuals create a cohesive feed that supports brand recognition while engaging the audience through a mix of product highlights and aspirational lifestyle moments
Website Redesign
The website redesign was driven by a desire to capture the brand’s vibrancy. I shifted the visual direction away from a stark, black-and-white minimal style toward something more playful and inviting, without sacrificing clarity or modernity.
Impact
The updated creative direction and website redesign created a more cohesive, modern brand presence that feels engaging, lifestyle-driven, and aligned with the brand’s wellness focus.